![](https://cdn.myportfolio.com/e912e2e70c79291f763eeb8b8a23f120/a410a16b-b38f-4cfb-9418-6b9a11750043_rw_1920.png?h=ec7aa9e9b7aba10ce8680d2f49ebf14a)
![](https://cdn.myportfolio.com/e912e2e70c79291f763eeb8b8a23f120/cb78949b-bdf1-4c7c-a61e-ebd2917722fe_rw_1920.png?h=18320207b2f42eb4c93f6aa089611818)
![](https://cdn.myportfolio.com/e912e2e70c79291f763eeb8b8a23f120/9b389c86-bc30-4ee8-83a7-0fd062c7981e_rw_1920.jpg?h=5db263da2166803d99563ce5440eb1a6)
![](https://cdn.myportfolio.com/e912e2e70c79291f763eeb8b8a23f120/a0991e98-8c7e-4f02-ad83-cf9685a1808b_rw_1200.jpg?h=e712b122b6505a75f93a98989a57b2ca)
![](https://cdn.myportfolio.com/e912e2e70c79291f763eeb8b8a23f120/21b9a43d-f8f5-43e1-a630-5a777465eea0_rw_1920.jpg?h=cc8b1790e4ad838a46c2b0a830c463d7)
![](https://cdn.myportfolio.com/e912e2e70c79291f763eeb8b8a23f120/38876baa-1164-48e4-8d35-f780e41bd4d4_rw_1200.jpg?h=ba1e96b31a0e42fac10f5b5e378a62bc)
PROCESS
This project went through many variations, each one building upon the last. The initial idea of a climbing woman figure struck favor with the client, but I thought that it lacked versatility come time for implementation. I proceeded to refine and simplify the logo until we were all happy with the result. Below are some of my initial sketches.
![](https://cdn.myportfolio.com/e912e2e70c79291f763eeb8b8a23f120/b1a06bf8-675f-4d91-a1db-b55cddaee7b6_rw_1920.jpg?h=e4c1c1c3e3c945156521a6f951b82cbc)
![](https://cdn.myportfolio.com/e912e2e70c79291f763eeb8b8a23f120/ba0dc001-446b-435e-8fa8-acad8db67c0c_rw_1920.png?h=93773227e435e3dd5424d2eb14fa6436)
![](https://cdn.myportfolio.com/e912e2e70c79291f763eeb8b8a23f120/f0b98753-d31f-4ea1-a88e-72bc7b162644_rw_1920.jpg?h=042bb1222faea964cd4043955af6f8f1)